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Poole College of Management

June 6, 2022


Monthly newsletter with short, actionable insights stemming from research and teaching at the NC State Poole College of Management.


Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

A team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft future social media campaigns.

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BAI Hosts Inaugural Business Analytics Roundtable

Featuring thought leaders from academia, firms and organizations working on state-of-the-art analytics, the roundtable gave leaders the opportunity to share how they are tapping into the transformational power of data.

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‘Tax Haven’ Companies May Be Less Risky Than Investors Think

Companies incorporated in tax havens are often considered more opaque regarding their finances, which could make them risky investments. But a recent study finds that many of these companies are more transparent than their counterparts in countries that are not tax havens.

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Running the Risk: What It Takes to be a Chief Risk Officer (CRO)

Whether it's protecting the organization's reputation after an onslaught of customer complaints, or navigating disruptions due to semiconductor shortages, an organization relies on the leadership of its Chief Risk Officer (CRO) to weather the storms.

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Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand

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Artificial Intelligence (AI) can be leveraged in business for so many things including data analytics and enhancing the customer experience. But there are concerns about AI as well, such as loss of actual human jobs and facial recognition bias. Learn more about AI and how it’s taught in the classroom.


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