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Poole College of Management

Nov. 7, 2022


Monthly newsletter with short, actionable insights stemming from research and teaching at the NC State Poole College of Management.

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Gen Z Want to Go Behind-the-Scenes with Brands on TikTok and Instagram

Heather Dretsch, assistant professor of marketing, conducts research on consumer generations and explains how she believes brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset and motivation.


What’s Going on in the UK Markets?

Richard Warr, associate dean for faculty and research and professor of finance, addresses recent events that have led to the poor state of the economy across the pond.

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Need to Know: Inflation, Government and Tax Liabilities

Rising inflation costs have wreaked havoc on taxpayers struggling to pay for necessities that cost significantly more than a year ago. Poole College associate professor of accounting, Nathan Goldman, worked with Jenkins Masters of Accounting students, to examine how the government is tackling the inflation issue.

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ERM Initiative Bridges Risk and Strategy at In-Person ERM Roundtable Summit

On Thursday, Oct. 6, NC State’s Enterprise Risk Management (ERM) Initiative hosted the fall installment of its biannual ERM Roundtable Summit. The first in-person gathering in three years, the event brought together more than 130 risk leaders from across the United States to network and learn best practices from ERM experts in industry and academia.

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Poole Thought Leadership in Review

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Explore articles that resonated most with the community and see our faculty comments in the mainstream media.

Fall 2022 Digital Magazine

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