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Poole College of Management

Oct. 11, 2021


Monthly newsletter with short, actionable insights stemming from research and teaching at the NC State Poole College of Management.

Employees Leaving Now

Why Are Employees Leaving Now?

Employers are left scrambling for ideas to retain and attract talent. In late 2020 and early 2021, our students interviewed business associates about the impact of COVID-19 on their work and their firms under the direction of Professor of Practice Beth Ritter.


Meet the Mini Millennials: Generation Alpha

Heather Dretsch answers questions about Gen Alpha, brand loyalties and the future of marketing.

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Rewards Programs Rishika

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

The research team tracked more than 7,000 consumers’ food purchases to see what consumers were buying, which rewards they selected and when they felt like treating themselves.

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Consumer Behavior

Modeling the ‘Why’ Behind Consumer Behavior

A new paper takes a closer look at agent-based modeling, which uses a computer simulation to understand how individual consumers (or “agents”) act within an environment determined by the researcher.

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Unlocking the Potential of Family Relationships in Entrepreneurship

New research shows that family-like relationships can help increase productivity in early-stage entrepreneurial ventures, especially when there are age and gender differences that might otherwise slow initial growth.

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Poole Podcast, Episode 10: B-Corps and the Triple Bottom Line, with Jessica Yinka Thomas and Eric Henry

Poole podcast

In this episode, Jessica Yinka Thomas and Eric Henry give us the inside information on B-Corps, which Jessica describes as the leading edge of a sustainable business movement. But what does all that mean? And how does NC State, Poole College and the B-Corp Clinic create a roadmap to guide and educate students on positive social impact?

Poole in the News
Rob Handfield Explains the Ocean Container Shortage: "Watch: What to Do About the Global Container Shortage" (Supply Chain Brain; April 21, 2021)»